Did Google Spies Infiltrate My "School For Spies" Seminar?

Probably not, but it really felt spooky. Yet at the same time, gratifying.

You see, about a week after I'd held a very successful Internet Marketing Guerrilla Seminar, at the wartime Special Operations Executive's "finishing school" for spies, the internet was agog with news about Google were "turning" on some of their long established AdWords customers like a gator on benzadrine!

In truth, the writing had been on the wall since last December, when Google announced their intention to take a long, hard look at the landing pages of AdWord advertisers.

You see, Google haven't been savaging their paying customers without good reason. They are merely keeping the Good Ship Google on course to make the world's information readily accessible, on demand. Google's commanding lead in the search engine market (not to mention it's massive AdWords income) depends on searchers continuing to have confidence that, when they want to know something, they can turn to Google, confident they will find the very best available information right there.

That's why Google are putting the squeeze on squeeze pages - so, when you click on an AdWord, you don't have to surrender your name and e-mail address before you get to what you came for.

They also don't like sites which are thin on content, yet stuffed with the maximum amount of AdSense ads the Google TOS allow. Nor are Google too delighted with mini sites, which set about selling you right from the off. So all these types of site will either get the chop, or - at best - pay more for their clicks and/or languish further down search engine results pages.

Sure, Google realize you have bills to pay and you can't put up a site and make no money. That's why they are prepared to share their AdWords income with you in the form of AdSense on your web site. So, nil desperandum, all you puzzled AdWords advertisers, go quietly and create sites rich in relevent, good quality content - the twin mantras of Google's success. Then the Gods of Mountain View will smile on you and reward you with an AdSense income which is all the greater because you have a good web site with the sort of high quality and relevant information Google wants to provide to every single one of its millions of searchers.